The 'Norms' series removes the classical structure of a painting to have the audience only focus on the habitually hidden message of an artwork and its base concept by putting it on the forefront. The idea is not only expressed through its visuals, title and context, but rather is the artwork itself. To deprive the work of any details that could distract the viewers from the conveyed information, only the words remain inside the frame. The basic essence and materials of a painting have been employed to make art from the simplest and purest means and strengthen the stance that it only lies within the displayed objective or scientific information.
 

The purpose of the frame is to delineate and bring structure to the works, so as to generate an automatic response of reading the words displayed - the only items that can be beheld. Henceforward, the onlookers have no other choice than to become aware of what is written in that very instant, their focus being fully drawn to that piece of information. The first seconds of the discovery process enable to perceive the text laid bare in its full objectivity. The readers grasp its meaning and absorb the information, which then naturally goes through their subjective lens. On top of their own interpretation, they receive an emotional response caused by the strong stories exhibited, which can only lead to defense mechanisms, memories and experience.
 

In this series, information is placed above all other considerations and echoes the multitude of headlines present on social media feeds given without context, both assailing users and creating an addiction spurred by fear-inducing algorithms.

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Fake information, ideologies and cognitive dissonance run rampant, and in this process, the challenge for the viewers will be to try to mirror the objectivity of the work by stripping themselves from all prejudice and misconceptions, and simply become acquainted with the news. The artist's point of view on these issues is intentionally left unknown to allow a higher level of objectivity, and to incentivise viewers to welcome the work and question their own beliefs without external influences.